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Generate leads with about us page4/18/2024 ![]() So, how does B2B lead gen differ from B2C lead gen?ī2B lead generation strategies attempt to produce leads for B2B companies, AKA businesses that sell to other businesses. ![]() Before we talk about the benefits of B2B lead generation, I need to answer one more question. Not all lead generation is created equal. The Difference Between B2B Lead Gen and B2C Lead Gen By focusing their efforts on SQLs, they give themselves a better chance to close deals at a consistent pace. These folks haven't been thoroughly qualified yet. If your company's sales reps spend all of their time talking to MQLs, they won't make many sales. MQLs live at the top of the sales funnel, while SQLs live in the middle. It matters because each acronym represents a different stage in the buyer's journey. I know what you're thinking: "MQLs… SQLs… Why does the distinction even matter?" A sales rep has already had a discovery call with them and asked qualifying questions to make sure this lead is the right fit for the solution you’re selling. SQLs: Sales qualified leads, SQLs for short, are MQLs that your company's sales team believes will convert into paying customers at some point down the road.MQLs: Marketing qualified leads, MQLs for short, are leads that fit your company's ideal customer profile, based on their reaction to your company's marketing efforts.Here's the skinny on the whole MQL vs SQL thing: Two Different Kinds of B2B Leads: MQLs Vs. Make sense? Cool, now let's talk about the two different kinds of leads your B2B lead generation process will generate: MQLs and SQLs. These professionals reach out to the leads in their sales funnel, engage them in conversation, and if there seems to be mutual interest, sell them a product or service. Once they've accomplished this task, B2B salespeople usually join the party. The goal? To attract qualified buyers and secure their contact information. The whole process starts when B2B marketing teams execute their promotional strategies. B2B Lead Generation is what happens when B2B companies attract and qualify potential customers, so that they can (hopefully!) sell products and/or services to them in the future.
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